Monday, November 18, 2013

Typeface:  Futura
The type face was used as a Logo/ emblem for the Chipotle restaurant and I find this use of the typeface to be effective because it simple but unique in the way it was shaped in a circle.  Also I find this type face to be appropriate for this type of purpose reeling in customers to try their amazing burrito, tacos or salads.
Typeface:  Formata
The logo/emblem is all around the world if not the check sign it had NIKE all over this place, its always been a successful company.  This logo has been here 1964 and hasn't really changed it was used on professional athletes sneaker or cleats and cloths.  Yes I find this typeface to be appropriate because it has been successful ever since it was founded. 

Typeface:  Grunge or Distressed type 
This typeface was used for a gaming company and it placed on the boxes of the game console or the console itself.  I don't really find this typeface appropriate because it makes it look weird, but with the design it has brought success to this company.  

Typeface:  Candida Bold
This typeface is used for the Hamburger company founded in 1969.  Yes I find the typeface to be appropriate for this logo/ emblem because it still has something from when it was founded.  
Typeface:  Today Sans
This was a directional heading for the subway which indicated some train to Fulton and Brooklyn.  Also this typeface is appropriate because it seems to be really old from when the subway system first opened.  


Typeface:  Futura to Trade Gothic 
Here the typeface was used for a sign for an Avenue from before and then they changed it to make it new and more visible.  I would know what to say about this typeface because its a street sign and i dont know if there should be a specific type of way it should be.  


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